Elle South Africa’s ‘Jozi Maboneng’ Feature Takes Us Back To MBFW SA

Elle South Africa’s ‘Jozi Maboneng’ Feature Takes Us Back To MBFW SA

Sapellé was there at the Mercedes Benz Fashion Week South Africa in Johannesburg in October 2012, and we had the privilege of seeing the amazing talent that’s rising up around Africa. Designers from around the continent showcased a range of stunning looks with flair. From resort casual, to sport-luxe to the classically glamorous, and all with a touch of the exotic, whether it be in the use of colour, texture, print or silhouette. It was beautiful and enlightening and hugely inspiring.

From afar, it’s hard to get a sense of the sheer energy and buzz that’s around the African fashion industry, but this event brought it all together.

Elle South Africa was there (of course), and we think they were just as captivated as we were by it, because in their January issue they’ve brought together a number of those designers for a shoot with their Fashion Director Poppy Evans (whom we also had a chance to meet in Jo’burg) entitled ‘Jozi Maboneng’. It’s shot in a marketplace in Johannesburg’s famous Soweto township – a perfect setting in our view because it’s vibrant, it’s gritty, and it’s unapologetically bold.

Here are a few of the candid shots taken during the shoot.

Taibo Bacar’s paisley print dress was part of a range of glamorous feminine pieces. Bacar went on to win the Best Designer Award at the Mercedes Benz Fashion Week.

Ituen Basi’s playful print pants teamed up with her signature mix-and-clash jacket to create a steaming hot look

Marriane Fassler, a veteran on the South African fashion scene who’s known for her love of texture shows she’s still got the flair with this tulle and wax print cotton dress

Gavin Rajah, another long-time favourite in South African fashion, accessorised with a Babatunde umbrella

Deola Sagoe already enjoys international success with her fearless expression of femininity in her designs. Her current collection features

Ituen Basi’s colourful Bolero works great with the Taibo Bacar bustier and Loincloth & Ashes printed skirt

Our favourite outfit of the shoot: a sexy wrap jacket from Gavin Rajah and and a faux-suede and wax print cotton skirt by one of South Africa’s leading young designers, Thula Sindi. He’s shown at Milan, and we hope to see Thula’s designs on these shores soon.


All photographs courtesy of Elle South Africa.


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  1. 1
    Michelle Spice

    Love the Deola Sagoe, Ituen Basl’s looks.

    I especially love the final look at the end of the roll…

    Just lovely, natural and beautiful. The model is a naturally beautiful young woman… Just love that… I would love to see more of these types of designs from Afrika…

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