Sapellé was there at the Mercedes Benz Fashion Week South Africa in Johannesburg in October 2012, and we had the privilege of seeing the amazing talent that’s rising up around Africa. Designers from around the continent showcased a range of stunning looks with flair. From resort casual, to sport-luxe to the classically glamorous, and all with a touch of the exotic, whether it be in the use of colour, texture, print or silhouette. It was beautiful and enlightening and hugely inspiring.
From afar, it’s hard to get a sense of the sheer energy and buzz that’s around the African fashion industry, but this event brought it all together.
Elle South Africa was there (of course), and we think they were just as captivated as we were by it, because in their January issue they’ve brought together a number of those designers for a shoot with their Fashion Director Poppy Evans (whom we also had a chance to meet in Jo’burg) entitled ‘Jozi Maboneng’. It’s shot in a marketplace in Johannesburg’s famous Soweto township – a perfect setting in our view because it’s vibrant, it’s gritty, and it’s unapologetically bold.
Here are a few of the candid shots taken during the shoot.
All photographs courtesy of Elle South Africa.